Artisanal family soapmakers for five generations.
Real Olive Oil
No Synthetics
Real Ingredients
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Still made the old way.
The oldest soapmaking factory in Lebanon.
Soapmaking has been a Mediterranean tradition for thousands of years. Long before modern detergent-based soaps flooded western markets, real olive oil soap was crafted by hand, passed down through generations of families who never needed to change a thing. The Awaida family is one of them — the oldest soap-making factory in Lebanon, crafting soap in Tripoli the same way since 1880.
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Most commercial soaps aren't actually soap at all — they're synthetic detergents, formulated with the same basic chemistry used in dish soap and industrial cleaners. The difference matters for your skin. Olive oil is naturally rich in oleic acid, a fatty acid that mirrors the lipids your skin already produces. It cleanses without disrupting your moisture barrier, leaving skin soft and balanced rather than tight and stripped. People with dry, sensitive, or reactive skin often find that switching to real olive oil soap is the single most effective change they can make to their skincare routine.
Most factory soap is produced using continuous-flow methods that compress what should be a days-long process into hours — or minutes. The Awaida family takes a different approach. Using a traditional hot-process method, the oils are cooked slowly at low heat until saponification — the chemical transformation of oil into soap — completes fully and naturally. The result is a denser, harder, longer-lasting bar with a creamy lather and a depth of character that only time and heat can produce.
Once cooking is complete, the soap is poured into large wooden molds and left undisturbed for days. When it has set, workers cut each batch by hand using the same tools and techniques passed down through generations of the Awaida family. The bars are then stacked and left to cure in the factory's stone rooms — rooms that have been in continuous use since 1880 — for several weeks. Curing isn't a formality. It's the step that drives out residual water, hardens the bar, mellows the lather, and gives each piece a shelf life measured in years rather than months.
WHAT PEOPLE SAY
The last soap you'll try.
"I've switched soaps more times than I can count. This is the first one I've reordered without thinking twice. My skin hasn't felt this good in years."
"My grandmother brought soap like this back from Lebanon every time she visited. I never thought I'd find it here. It's exactly as I remembered."
"Bought a bar for my sister's birthday. Kept one for myself. Now I order four at a time and give them as gifts to everyone I know."
From the Journal
Where Tradition Ends and Progress Begins
We haven't changed our soap in 145 years. Here's what we have changed — and why the difference matters.
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